The game plan for selling to NYC schools.
NYC schools always have budget. What's missing is the map between your offer and their line items. In 2 hours I give you that map, along with the positioning, the purchase agents who matter, and warm introductions where I see real fit.
Every NYC school has budget. Federal funds. City funds. State funds. Grant money. Discretionary dollars. Specific buckets for specific uses. The question isn't whether the money exists. It's which line item your offer fits, who controls that line item, and how to position what you sell so it maps cleanly to what they already need to spend it on.
I've been reading NYC school budgets for a decade. Contracted through public agencies. MWBE certified. Programs running in 80+ neighborhoods. I know which line items exist where, what they pay for, and how to translate an offer so it fits.
After 2 hours with me, you'll know which line items match what you sell, who to talk to about each, and how to pitch yourself so the yes is easy.
This is for you if.
Four things.
One NYC school strategy.
The line items that fit your offer
Specific, named line items inside NYC school and agency budgets that map to what you sell. Federal, city, state, and grant sources. You leave knowing exactly where your offer fits and how to translate your language to match.
The purchase agents who control those line items
Every line item has a person behind it. Some are inside schools. Some sit at agencies. Some are staffers, some are leadership. We identify the actual purchase agents for each line item that matches your offer, and how to reach them where they are.
The rooms where NYC school buyers show up
Named NYC events, borough meetings, and conferences where purchase agents gather. Which ones move contracts, which ones are noise, and how to work the room once you're there.
Warm introductions where I see real fit
Not every engagement produces introductions. When your offer matches someone in my network cleanly, I make the intro myself. When it doesn't, I tell you honestly and we focus on the strategy. My reputation rides on every intro, so I'm selective on purpose.
Three blocks.
One strategy.
This is the working session. Every minute is about your offer, the NYC line items that fit it, and the next moves to get in the door.
01.Position for the line items
What you sell, translated into what NYC schools already budget for. We identify which line items your offer fits and sharpen the language so a purchase agent hears an offer that maps to money they already need to spend.
02.The map and the rooms
Your specific segment of the NYC school market. Which line items, who the purchase agents are, which conferences put you in front of them, which budget cycles matter. Named line items, named people, named events.
03.The plan and the next moves
We write the outreach plan together, sequenced to the budget cycle for your line items. If I see a clear fit with someone in my network, we discuss the introduction. You leave with the plan and your first outreach drafted.
+Your check in
What's landing. What's stuck. What needs a nudge. Tactical and focused, to keep your momentum in the window where most people lose it.
I hand you the NYC map.
For over a decade I've been selling to NYC schools, agencies, and community organizations for real money. Hidden Gems Archery serves more than 1,000 students every year across 80+ NYC neighborhoods, contracted through public agencies, MWBE certified, funded through multiple public and philanthropic line items.
I've done what you're trying to do, in this exact market. I've read the RFPs. I've positioned offers to fit the right buckets. I've watched good services fail to land because they were pitched to the wrong line item, and mediocre ones win because they were positioned to the right one.
What I'm giving you is the shortcut I didn't have. The map of NYC school line items, the purchase agents who control them, how to position your offer to match, and warm introductions where I see real fit. Not frameworks. Infrastructure.
to schools
active in schools
in schools yearly
The math on this.
When people ask what comes with $5,000, here's the honest answer.
Clarity
You leave knowing exactly where your offer fits in the NYC school system. No more guessing. No more cold emailing the wrong person about the wrong thing. You stop wasting time you don't have.
A path, and warm intros where I see fit
A sequenced outreach plan you can actually run. When I see a clean match with someone in my network, I make the introduction personally. When I don't, you still leave with the map to walk the path yourself.
Getting on the right list
Meeting the right purchase agent at the right time of year is how contracts happen in this sector. Once you're on their list, you're in the mix for every future opportunity, not just this one.
And you're on the list for every one after that.
I can't guarantee a contract closes. That part is on you and the strength of what you sell. What I can guarantee is that you leave with the clarity, the map, and the moves to put yourself in front of the money.
Apply for
a session.
Questions you might have.
Why is this $5,000? +
You're paying for a decade of selling to NYC schools, a line item map I've built with real contracts and real budgets, and the judgment to know which line items your offer can actually fit. Plus a 14 day check in to keep momentum. One right line item match can unlock a contract worth 10 to 50 times the investment.
What kinds of NYC schools do you know? +
NYC public schools, charter networks, and community based organizations that contract with schools. I've worked across federal, city, state, and philanthropic funding streams, and the informal networks that actually move contracts across the five boroughs.
Do I have to be a NYC business? +
This intensive is built for NYC businesses selling to NYC schools. If you're based elsewhere but your buyers are NYC schools, it can still work. If both you and your buyers are outside NYC, this is not the right product. The whole reason my map delivers value is that it's deep in NYC.
Will you make introductions for me? +
Sometimes. Introductions happen at my discretion and only when I see a clear match between your offer and someone in my network. My reputation is on every intro I make, so I'm selective on purpose. What's guaranteed is the strategy, the line item map, and the outreach plan. Introductions, when they happen, are a bonus, not a line item of the offer.
What if I'm selling something outside your wheelhouse? +
I'll tell you in the application. I work best with NYC businesses selling programs, curriculum, services, SEL and youth development work, enrichment, and mission aligned products to NYC schools and the agencies that fund them. If I can't speak to your offer with confidence, I'll refer you to someone who can.
What if I'm not ready to sell yet? +
Then this isn't the right step yet. The Open Door is for NYC businesses with a real offer ready to land. If you're still shaping what you sell, join the Sell to Schools community first. That's where you build the offer. This is where we match it to the line item.
Who is this not for? +
People still figuring out what they sell. People looking for generic business coaching. People not actually trying to sell to NYC schools. People who want a guarantee of introductions, because that's not the product. The product is the line item map and the positioning strategy. Intros are selective and earned.
Is there a payment plan? +
Yes. Two payments, split across 30 days. Just note it on your application.
Stop chasing budget.
Match the line item.
2 hours. The NYC school line item map, the positioning, the decision makers, the outreach plan. A 30 minute check in 14 days later. Warm intros where I see real fit.
Apply to work with me →